About Me

Hello, my name is Georgia. I am a third-year student at Royal Holloway, University of London studying Business and Management. I completed a placement year as part of my degree in the marketing department of Toyota GB, the sales and marketing headquarters for the UK. Following my year of professional experience, I am pursuing a […]

Filter Bubbles

The filter bubble is most notably linked to Eli Pariser (2011), who defined the bubble as a new generation of internet filters that create a unique universe of information for each of us, fundamentally altering the way we encounter ideas and information. He identified three dynamics of the filter bubble: Everyone is alone in their […]

Social Contagion

Social contagion essentially requires two groups: influentials and susceptibles (Aral and Walker, 2012). Influential leaders create and consume information to form their own opinions, which are passed along to their susceptible followers who rely on them for guidance (Smith, 2014). Unlike an infectious disease, social contagion requires the network to actively seek out information and […]

Social Network Analysis using Gephi

The network chosen is Royal Holloway, University of London’s Facebook page. The page has 86,344 likes. When considering the centrality of RHUL’s network, it is clear to see that the page is one of the most highly connected nodes within its network. Figure 1: Betweenness centrality (size) vs. in-degree (colour). Figure 1 shows the betweenness […]

Reflection on Learning

After learning about the various topics in this course, it is clear to see why social media is a new domain that businesses need to learn to utilise and can subsequently receive many benefits from. It is clear that to understand what creates effective social media techniques, there is a need to grasp that social […]